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Adan Design: Design, Marketing and TrainingHuman strategies, powered by AI · Mexico & Latin America

Human strategies for your company, powered by AI

Every company works differently, which is why generic courses and off-the-shelf rollouts rarely work. We start with your tasks and processes, alongside the people who do them every day, and that becomes a marketing, brand or web strategy built by people for your company. Then we apply AI as a tool, where it actually helps, on a real budget your company can afford. Your team makes the call at every step. Adan Avelar, our CEO, has spent 15 years doing the work we offer, and has worked with AI since early 2023.

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Every company wants to use AI. Very few find a way to actually apply it

They buy the same course, copy the same prompts and pay for the same licenses as a company that looks nothing like them. Three months later someone in leadership asks what changed.

What usually happens

  • A generic course nobody applies the following Monday.
  • Paid licenses that two people use.
  • A guesstimated budget: either it falls short or it pays for tools nobody needed.
  • Copy that's fine and could belong to any brand.
  • A website ChatGPT never mentions when someone asks about your industry.
  • Everyone with their own prompt.

What we aim for

  • A strategy built with the people who know your processes, because nobody knows better how the work gets done.
  • A budget that fits what your company needs and can afford.
  • Every role has two or three AI workflows they use daily, written down, with someone in charge of updating them when the tools change, which they will.
  • A brand voice the AI respects.
  • Clear rules on what data goes in and what stays out.

AI is ready to be implemented. What's missing is taking the step

Technology is no longer the problem: what holds companies back is how slowly they adopt it. Today a small team that uses AI day to day can compete with much larger companies. To get there you don't need to wait for a more advanced AI, just to apply the one that already exists to a concrete process in your work.

  1. 01

    Don't wait for the next model

    Today's models are already enough to improve processes and tasks.

  2. 02

    Whoever adopts it first wins

    The advantage doesn't go to whoever has the best technology, but to whoever puts it to work sooner.

  3. 03

    Headcount isn't what matters

    What matters is how well your team works with AI.

You decide how far we go

We can stay with you the whole way, or hand over the strategy for your team to run

Some companies want us to handle everything. Others have capable people and just need a solid plan. Both work, and so does anything in between.

01

Advisory

We look at where you are and we tell you what we'd do in your place, before anything changes.

02

Implementation

We put the strategy to work in your tools, with your team and their own emails, campaigns and to-do lists.

03

Follow-up

Every month we measure what works and fix what doesn't.

04

Maintenance

AI tools change every few months. We keep your workflows running when they do.

05

Team training

We train your people to form their own work teams and carry out the strategy from the inside, with AI as a tool, practicing on the tasks and processes they handle every day.

06

A strategy to run in-house

We hand you the documented strategy, with workflows by role and a budget, so your team can run it on its own. It's yours.

Not sure which? On the first call we'll tell you which one we'd pick with your budget. Talk to us

We don't sell ideas here. We solve concrete problems

Adan Avelar on the Talent Hackathon · Líder Empresarial, 2024 (translated)

Solutions

Five things we do. Hire us for one, or put a few together

Before we sell anyone a chatbot, we ask what problem they have. Sometimes the answer is a new website, sometimes a two-day workshop, and sometimes nothing involving AI at all.

01

AI adoption for your team

"We have licenses, but no adoption."

  • Maturity assessment
  • ROI-ranked roadmap
  • Rules and workflows by role
  • Workshops on real cases
3–5 weeksbudget TBD
02

A website that sells and shows up in AI

"Our site doesn't convert and ChatGPT never mentions us."

UX, design and development, plus the technical work so Google and AI engines understand your site (llms.txt, schema). Conversions are tracked from day one.

4–6 weeksbudget TBD
03

A brand ready for AI

"Every channel sounds different, and AI makes it worse."

  • Strategy and positioning
  • Visual identity
  • Voice system and AI brand guide
  • An assistant trained on your brand
4–7 weeksbudget TBD
04

AI-powered marketing

"We make more content, but not more customers."

  • Channel plan and content in your voice
  • Funnel automation and a monthly report people can read
Monthlybudget TBD
05

Agents and automation

"My team loses hours to repetitive work."

  • Customer service and sales assistants
  • Workflows between your apps and CRM
  • Support after launch
First agent in 3–4 weeksbudget TBD
The A·D·N method

How we work

The third step is the one we care about most, and the one almost everyone skips, because teaching takes time and doesn't show up on an invoice.

A

Audit

We go through your tasks and processes with the people who do them and find where AI saves money or time first. If AI isn't the answer, we'll say so and that's the end of the call.

D

Design

Your company's strategy, with its budget. We pick the tool last.

N

Nurture & activate

We put it to work, and we train your team using their own strategies, campaigns and to-do lists. Then we measure and adjust, every month.

Adan Design Academy

Courses where you bring a problem from work and leave with something that runs

Companies & institutionsMarketingWebsites & online storesContent & brandTeachers & trainers
Next cohort

Professional use of AI to modernize your company or institution

Starts
date TBD
Format
4 weeks · 8 live sessions, 90 min each
Project
Bring a real work challenge and leave with something that works
Certificate
Co-signed by Talent AI Academy
Seats
Maximum 15 people
Price
$ TBD per company or person
Save your seat →See syllabus
FREE · EVERY MONTH

Open class: 45 minutes of AI-powered strategy

Live, with a hands-on case and Q&A at the end.

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TEAMS & INSTITUTIONS

Programs for companies, schools and government

Adan Avelar has trained teachers at every level, government officials and company teams, and each group needs something different. So the program gets built after the assessment.

See programs
Work and track record

What we've done, with numbers

Sala del Talent Hackathon 2026 en Expo Santa Fe con cientos de participantes
Expo Santa Fe, CDMX · 2026
TRACK RECORD · ADAN AVELAR AT GENIUS ARENA

What Adan keeps learning from running Genius Arena

Since 2016, Adan has run Genius Arena, the hackathon arena at Talent Land. Every challenge there starts from a real company problem: in 2024 Salud Digna asked for a way to send ultrasound images to patients over WhatsApp, and 420 finalists worked more than 72 hours straight at Expo Guadalajara on that and five other challenges.

That is where our way of working comes from: start with a concrete problem in your company, put your people to work on it, and measure what changed.

Visit Genius Arena
Adan Avelar leads Genius Arena · Talent Hackathon 2016–2026
14,000participants
3,200teams
1,080mentors
50hackathons

Organizations that have trusted Genius Arena with challenges under Adan Avelar's direction

Capital OneIBMQualcommMcDonald'sBanco AztecaGoogle CloudAstraZenecaSalud Digna
Retrato de Adan Avelar
Placeholder photo · replace with a current portrait
Who leads the team

Adan Avelar, CEO

At Dolphin Graphics he designed for web companies in San Francisco, San José and Oakland. In Mexico he started blogvecindad.com for the design community and worked in digital marketing at Clicker 360.

Today he leads the Adan Design team, which helps companies, universities and governments adopt AI. And he provides professional training.

  • Genius ArenaExecutive Director of Talent Land's hackathon arena
  • Talent AI AcademyDirector of AI training programs
  • Talent NetworkCo-founder
  • ISAPIACo-founder of the AI nonprofit
"It comes down to who manages to pair technology with the human factor to solve their problems."Interview in Líder Empresarial, 2024 (translated)
Keynotes and workshops

Every keynote comes with an AI assistant trained on the talk, so your audience can keep asking questions after the event.

Rules that keep AI working for people

  1. People stay in charge

    AI works with human oversight at every step. Your team defines the workflows, and nothing goes out to your customers until someone has read it.

  2. Your data stays yours

    We work in your accounts, under your rules. What we build is yours to take anywhere.

  3. Honesty first

    Some problems get fixed with a clearer process or one awkward conversation between two departments, and adding AI just makes them more expensive; if that's your situation, we'll tell you before we charge you anything.

— Adan Avelar, co-founder of ISAPIA, which advocates for ethical, safe AI adoption

Why not an agency, a freelancer or just the tools?

Adan DesignTraditional agencyFreelancerAI tools only
Strategy built for your company and budgetYes, alwaysStandard packageRarelyNo
Strategy + executionYesYesExecution onlyNo
Human strategy, powered by AIYes, alwaysVariesVariesA tool without a strategy
Trains your teamYes, it's part of the methodRarelyNoNo
You work directly with senior peopleAlwaysAt kickoffYesNo
You own what's builtYesDepends on contractYesDepends on license

What people ask before hiring us

How much does it cost to work with you?

It depends on scope. The assessment, projects and Academy courses each have a published starting price prices TBD. On our first call we'll give you a clear range.

Will AI replace my team?

We don't think so, and that's not what we're after. What does change is what each person spends their day on: the repetitive work moves to AI and people keep the parts that need judgment, which is exactly what our workshops train. If someone promises to cut half your team with a chatbot, be skeptical.

Can I just get the strategy and run it with my own team?

Yes. We hand you the documented strategy, with workflows by role and a budget, and your team runs it in-house. If you later want us to help with implementation or follow-up, we add it.

Do I need to know about AI to start?

No.

What happens to my data and my customers' data?

We work in your accounts with clear usage rules, and we decide together which information can go into an AI tool and which can't.

Do you work with companies outside Mexico?

Yes. We work in Spanish and English, remotely or on-site, with clients in Mexico and Latin America. confirm

Do you speak at events and companies?

Yes. Adan Avelar gives keynotes, workshops and panels on applied AI, innovation and talent. Every talk includes an AI assistant trained on its content.

Where are you right now?

Pick the path that fits. None of them commit you to anything.

Exploring

Is AI right for my business?

Answer 12 questions in 5 minutes. Get your AI maturity score and the first step we'd recommend.

Take the assessment
Building the case

How to calculate the ROI of AI

A guide with the metrics framework to defend the project to your leadership or board.

Get the guide
Budget and timeline ready

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